When the world’s public transport industry gathered in Dubai for the UITP 59th World Congress and Mobility & City Transport Exhibition, the Abu Dhabi Department of Transport’s exhibition stand was the clear “not-to-be-missed” venues.

Inspired by the theme of “mobility”, mamemo created a full featured exhibition concept with areas for meetings, hospitality, networking, and its new Sensatrix, an immersive experience that lifts guests up to a hidden room where they are transported to the sights and sounds of Abu Dhabi’s grand future.

Complementing this experience was the multi-user interface (MUI) media table, a strategic communication tool that outlined DoT initiatives through 8 interactive touch screen panels where information can be navigated independently or at the same time at the touch of a presenter’s button.

This outstanding concept not only won praises from the delegates, it also won for mamemo the region’s highest event industry award for best exhibition.

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